Product Review websites abound on the internet, but they’re far from all being equal in regard to honesty and integrity. Many product review sites appear to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, for them to generate income via affiliate links.
Here certainly are a few methods to assess if a site and its owner(s) are just in it for the money, or if they give honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? An actual review site can have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are very run by affiliates posing as “honest” reviewers, when in reality their sole intent is always to only recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Just like scientific studies los mejores drones, there’s a strong proclivity towards favorable bias of an item if the reviewer did not purchase it himself. The fact a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the span of the review.
3. Does the Website Review an Array of Products or Only One? A niche site that reviews a variety of products is more probably be neutral and a true review site than a site where merely a single product is reviewed. Why would someone go to the difficulty of building a site for just one product and then give it a poor review? Needless to say the review will undoubtedly be positive (although sometimes they could throw in a poor comment or two to provide the look of being impartial.)
Single-product-sites are popular with affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is ‘Acme List Building Secrets’, then utilizing a domain of ‘AcmeListBuildingSecretsReview’ will usually give that site a higher position in the search engines.
4. Do the Reviewers Have Only Positive What to Say in regards to the Products They Review? A truly neutral product review site can have both positive and negative reviews. If all of the reviews on a site are glowing, and every product is endorsed, then there’s a great bet that the reviewer is serving his own interests instead of those of the consumer.
5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic used by many unscrupulous reviewers to work with keywords in the title along with to provide the look of shoring up the trust factor. An example headline might read, “Is Acme List Building Secrets a Scam?” – since it utilizes the keyword phrase in the title, along with that phrase will mirror what people key in the search box when they’ve questions of a product.